Client Case Studies
On this page you will find several examples of the public relations work we as an agency have carried out for our lovely clients. We work hard to ensure that all of our clients get the maximum media exposure possible and that includes carrying out public relations work across national print newspapers, national television and radio shows along with all relevant trade and online media.
As a full service public relations company we work with a diverse range of clients across many varying sectors including, but not limited to, Financial Services, Technology, Education, Fashion, Sport Consumer Products, Professional Business Services, Celebrity Public Relations and Charity and Social Entrepreneurs.
In order to best demonstrate our ability to work across varying sectors we have split the Case Studies into Business to Business (B2B) and Business to Consumer (B2C). Should you wish to see more information about our client list please do not hesitate to get in touch with one of the team either via the phone on 01452 348211 or via email; pr@10yetis.co.uk
B2C – Case Study
Client: MyVoucherCodes
Sector: Consumer/Retail
The Story so Far
MyVoucherCodes is the UK’s largest and most well known voucher and discount code website. In early 2007 the Managing Director of MyVoucherCodes came to 10 Yetis and asked us to help him put his website on the media map and everyone agrees that we have more than delivered.
10 Yetis Public Relations company media campaign was the only form of off-line marketing activity that MyVoucherCodes commissioned and the results of our work have contributed to the company doing around £118m of sales in less than one year.
We have repeatedly secured coverage for MyVoucherCodes in every UK national newspaper along with successfully positioning the Managing Director as the BBC’s talking head when it comes to finding online bargains and discounts.
The cuttings below are just a small selection of the media coverage we have secured for MyVoucherCodes in the B2C Public Relations Sector.
10 Yetis has really helped to put us on the UK media map. They have been a huge factor in making MyVoucherCodes into a household name and are always coming up with fun and quirky ways to get us into the newspapers and on TV.
Mark Pearson, MD of MyVoucherCodes
B2C – Case Study
Client: Totaljobs Group
Sector: Recruitment
The Story so Far
Totaljobs Group is a global leader in recruitment and a brand that is well respected by employers and employees alike. One of their divisions is the hospitality sector’s leading recruitment website, Caterer.com.
To help promote the Caterer.com website a viral marketing campaign was created called LittleGordon . 10 Yetis was tasked with promoting the viral campaign and maximizing exposure in national consumer and trade media.
From the moment the campaign launched we achieved strong levels of coverage in nearly every marketing magazine along with comprehensive national newspaper mentions in tabloid press.
The cuttings below are just a small selection of the media coverage we have secured for LittleGordon in the B2C Public Relations Sector.
Due to the unique nature of the campaign, we were looking very specifically for a PR agency that had the right mix of online, offline and viral understanding. 10 Yetis ticked all the boxes
Jonathan Hedger, Marketing Manager from Totaljobs Group
B2C – Case Study
Client: Tribewanted
Sector: Travel/Leisure/Entertainment/Green Issues
The Story so Far
Over three years ago a guy from the Wirral (a place near Liverpool) rang and asked us if we would be interested in helping him and his friend raise the profile of a company that they were about to launch. The project was called Tribewanted and involved the two 27 year old guys renting a real-life island in Fiji and creating an online community where people who joined from around the world got to go and visit the island and work alongside the real-life tribes people to create a amazing but traditional Fijian community.
We were blown away by the concept and immediately set about thinking of ways in which we could launch this to the media. Just 35 minutes after the initial launch press release went out members of the national media were ringing to try and secure exclusive interviews. Not only did we secure repeated coverage for Tribewanted in every national newspaper but they also got mentions on Sky News and various BBC media outlets.
The guys also appeared in Global media including the likes of NBC Today Show and Good Morning America in the USA and various Australian radio shows. In the end 10 Yetis calculated that at the last count we had secured Tribewanted coverage in over 32 different countries.
As a direct result of a 10 Yetis public relations campaign the whole project was filmed by a production company and made into a 5-part BBC documentary called Paradise or Bust.
We still work with Tribewanted and are proud of the many achievements this company has made, such as recently beating the likes of Channel 4 television show Skins and MySpace to a Broadcast award for the BBC documentary.
The cuttings below are just a small selection of the coverage we have achieved for Tribewanted in the B2C public relations sector.
Alongside Tribewanted featuring in National & International newspapers, radio stations and magazines, organised by 10 Yetis, one specific piece of their PR magic caused a media landslide which resulted in calls from over 50 top television companies wanting to film our project. This including many of the top 10 production companies in the UK. This, in turn, resulted in a TV commission from a top British broadcaster. 10 Yetis did that! Need we say any more!?
Mark James Bowness, Co founder of Tribewanted
B2B – Case Study
Client: Tweetminster
Sector: Politics
The Story So Far
Tweetminster has put the excitement back into UK politics and uses the latest cloud based technology to deliver a totally unique insight into the political world. The company went from an idea to formation and launch in just three days.
10 Yetis Public Relations Agency was asked to help launch the site to tech and political media. As well as drawing up a hit list of early-adopter Twittering journalists we researched the political media to find the best fit.
The campaign so far has resulted in coverage across all target media including broadcast time on BBC's Politics Show along with traditional print press including The Guardian, Observer, The Times and The Spectator and some key online media including Mashable, Springwise and TechCrunch. The campaign that we put together once again demonstrated that 10 Yetis is not just a consumer PR Agency but can also operate across many differing sectors.
B2C – Case Study
Client: Nulon
Sector: Automotive
The Story So Far
Nulon is an Australian automotive company that research's, manufactures and retails a number of lubricant and engine optimisation products. A global leader in what they do Nulon came to 10 Yetis Public Relations Agency to help them launch their brand in the UK.
Nulon knew that the best way to create mass consumer awareness of their brand would be to first of all launch their controversially named product, "Start Ya B*stard" engine starter. We absolutely loved this idea and set about raising awareness with a series of fun consumer ideas.
The Start Ya B*stard campaign resulted in masses of print and digital media coverage with the highlight being a front page lead story in the Daily Express, Daily Mail, Daily Sport, Daily Telegraph and even overseas coverage in the Wall Street Journal. The follow up campaign for a wider range of Nulon products has had similar success across the media including key target press such as Max Power, Top Gear (Mag), Fast Car, Classic Car, Auto Express, Motorcycle News to name just a few.
