Monday, July 05. 2010
10 Yetis Examples of Good and Bad Public Relations - Monday 5th July 2010
Good PR
Today's good PR goes to Nationwide who are likely to end their sponsorship with the England football team.
Nationwide had tabled a £20m offer to extend the partnership for another four years, but this had been turned down by the FA. Now the building society has said that it is unlikely to renew the contract. This is therefore undoubtedly...
Bad PR
...for the England team itself. This also comes at a time when sponsorship deals with the Wales, Northern Ireland and Scotland squads are also expected to come to an end.
When the FA turned down an offer that was made 12 months ago, they had thought that England would have made more of an impact in the World Cup tournament. Oh hindsight is a wonderful thing...
Fabio Capello
Today's good PR goes to Nationwide who are likely to end their sponsorship with the England football team.
Nationwide had tabled a £20m offer to extend the partnership for another four years, but this had been turned down by the FA. Now the building society has said that it is unlikely to renew the contract. This is therefore undoubtedly...
Bad PR
...for the England team itself. This also comes at a time when sponsorship deals with the Wales, Northern Ireland and Scotland squads are also expected to come to an end.
When the FA turned down an offer that was made 12 months ago, they had thought that England would have made more of an impact in the World Cup tournament. Oh hindsight is a wonderful thing...
Fabio Capello
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