Good PR

Tesco has played a PR blinder today, launching a new lasagne sandwich - dubbed the 'lasandwich'.

The sandwich is inspired by student life according to the news leading article on Sky News and a number of other media outlets.

At 565 calories and 26.9g of fat it's not one for the nutrition-conscious, but then, neither is my world-famous pie sandwich, which involves chicken slices/pies and two slices of bread. And people of every creed and colour the world over love that. They just don't know it yet.

Bad PR

According to The Eyecare Trust (great PR by them by the way), six million Brits won't be able to see 3D TV, the newest must-have (according to PRs and marketers) thing.

This is because around that many people have 'poor binocular vision', which means it is difficult for them to see 3D effects in movies and video games. Instead, they see a blurry image, and can suffer headaches and eye strain as a result.

Now, given my PR cynicism, I doubt the numbers are anywhere near as high as projected, but should we let that spoil a perfectly good story? Hell no.

For Sky and Sony, who are amongst a number of companies launching 3D specific ventures, this news will no doubt prove a hurdle they have to overcome in order to prove the concept to the nation.