Today's good and bad PR, courtesy of our new intern Tessa. Catch up with her on Twitter @TessaPR.

Good PR

Today’s good PR is awarded to Joe Cole, the latest footballer to transfer to Liverpool football club. Not only is the 28 year old being praised for moving away from his London routes, he also being hailed as Liverpool’s new “Heaven Seven” corresponding with his new shirt number.

Many people are saying that the signing of Joe Cole is up there with some of the best player signings in Liverpool’s history, and seems to have been reported in just about every newspaper, radio show and news programme out there.

Some great PR for Mr Joe Cole (not to be confused with Ashley), lets only hope he can live up to the hype!

Bad PR

The bad PR for today has to go to the UK’s police force. It has been revealed that only one in ten police officers are free to combat Britain’s crime at any given time. It seems that our police officers only spend (on average) 13 percent of their time patrolling the streets.

To be fair to the police men of this country it does appear this is not always their fault. A large portion of their time is spent at a desk filling in paper work. Still this does not inspire much confidence when the government are talking about making cutbacks to the police force.

I think it may be time for our government and our police force to work out ways of getting our police officers out from behind their desks and out patrolling the streets